Published Paper Details:

Women entrepreneurship is increasingly recognized as a significant contributor to economic development and social empowerment in India. However, the decision of women to engage in entrepreneurial activities is largely influenced by their level of awareness and motivational factors. This study aims to explore the factors that create awareness and encourage women to become entrepreneurs in Surat. A quantitative research design was adopted, and Primary data were generated from 200 women respondents using a structured questionnaire. Key factors such as family support, education and training, financial awareness, government schemes awareness, social influence, and self-confidence were examined in relation to entrepreneurial motivation. Statistical tools including descriptive statistics, correlation analysis, and multiple regression were employed. The findings reveal that self-confidence and family support are the most influential factors, followed by education and awareness-related variables. The study highlights the importance of enhancing awareness, skill development, and psychological empowerment to promote women entrepreneurship. The results provide useful insights for policymakers and institutions to design effective strategies for encouraging women to pursue entrepreneurial activities.