Published Paper Details:

The growth of the digital economy has transformed traditional market structures, leading to the rise of powerful technology platforms such as Google, Amazon, Apple, Meta, and Microsoft. These companies derive their dominance from data control, network effects, and platform-based ecosystems, creating significant challenges for competition law. This paper examines how the Competition Act, 2002 addresses abuse of dominant position in digital markets. It argues that traditional tools of competition law, which focus on price and market share, are often inadequate in digital environments where services are frequently offered at zero cost and competition is driven by data and user engagement. The study analyses key practices such as self-preferencing, predatory pricing, and data-driven dominance, along with relevant case laws. It concludes that while the existing framework is important, there is a need for more proactive and adaptive regulation to ensure fair competition in India's digital markets.