Published Paper Details:

The present study titled "A Comparative Study of Consumer Preference Between Rapido and Uber Bike Services" aims to analyze and compare the preferences of consumers towards app-based bike taxi services. With the rapid growth of urbanization and increasing traffic congestion, bike taxi services have emerged as a convenient, time-saving, and cost-effective mode of transportation. This study focuses on identifying the key factors influencing consumer choice, such as pricing, safety, availability, service quality, and customer satisfaction. The research is based on both primary and secondary data. Primary data was collected through a structured questionnaire from a sample of respondents, while secondary data was gathered from various websites, articles, and journals. Statistical tools such as percentage analysis, ranking analysis, and chi-square test were used for data analysis. The findings of the study reveal that Rapido is widely preferred due to its affordability and quick availability, whereas Uber bike services are chosen for their reliability, brand image, and safety measures. Factors like convenience, time-saving, and promotional offers also play a significant role in influencing consumer preference. The study concludes that both services have their own advantages, and improving safety features, service quality, and customer support can enhance user satisfaction. The research provides valuable insights into consumer behavior and highlights the growing importance of bike taxi services in modern urban transportation.