Published Paper Details:

Electronic products have become an important part of daily life, especially for working women who balance work and household responsibilities. These products save time, reduce effort, and make daily tasks easier. This study focuses on the usage and preferences of electronic products among working women in Pollachi and the factors that influence their purchase decisions. A total of 200 working women were surveyed using a structured questionnaire. The study used percentage analysis, chi-square tests, and weighted average ranking to analyze the data. Results show that quality, price, and usefulness are the main factors affecting their choices. Most respondents use electronic products daily, with smartphones, refrigerators, and washing machines being the most common. The study suggests that manufacturers and marketers should focus on quality, affordability, ease of use, and good after-sales service to meet the needs of working women effectively.