Published Paper Details:

Sustainable transportation, environmental protection, fuel cost savings, consumer awareness, and E-bike adoption are increasingly important in today's mobility landscape. In this context, the present study examines the level of awareness towards E-bikes among users in Pollachi Taluk. The study aims to analyze users' awareness regarding E-bike features, battery performance, charging infrastructure, government incentives, and environmental benefits, along with identifying factors influencing purchase decisions. The research is based on both primary and secondary data. Primary data were collected from 300 working women policyholders in Pollachi Statistical tools such as Simple Percentage Analysis, Z-test, ANOVA, Ranking Test, Regression, and Correlation were used for analysis. The findings indicate that awareness levels significantly differ based on age, educational qualification, and annual income, while occupation, marital status, and type of family do not show significant influence. The study concludes that enhancing awareness programs, strengthening promotional strategies, and improving infrastructure facilities can further promote E-bike adoption in Pollachi Taluk.