Published Paper Details:

Social media has become an integral part of college students in their daily part of their normal life. Students are addicted to the different platforms in social media with an impact of reducing the self- esteem levels. Social media usage have a negative impact in one's self esteem how it can potentially have positive effect. This impacted student's social interaction, emotional bond, self- perception. With this view an effort has been made to review the concept of self-esteem and social media addiction among college students by reviewing 10 selected research articles found by using databases like Google Scholar, Research gate only 5 articles are selected based inclusion criteria other articles are excluded from the study. This study explores the relationship between self-esteem and social media addiction among college students, aiming to understand how excessive engagement with social media influences self-perception of an individual. Research provides a positive correlation between media addiction and self-esteem through excessive screen exposure, frequent comparison with online portrayals and emotional reliance on social networking platforms were identified as major factors contributing to decreased self-worth. The findings suggest that moderate and interactive use of social media may positively influence self-esteem by fostering social connection, peer support, and a sense of belonging.