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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 14 | Issue 3 | Month- March 2026
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Published Paper Details:
Paper Title
A STUDY ON EVOLUTION AND FUTURE PERFORMANCE OF ENVIRONMENTAL MARKETING IN INDIA
Authors
Dr. K. Senthilkumar, L. Mahalakshmi
Keywords
Green Marketing, Ecological, Sustainable, Marketplace.
Abstract
Environmental marketing (popularly known as Green marketing) refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be eco-friendly in it or produced and/or packaged in an environmental friendly way. There were three long phases in the evolution of the much glorified green marketing. The first phase was known as the ecological phase. The second phase was called the environmental phase. The third phase is termed as the sustainable phase. Unfortunately, green marketing approach is largely used as a publicity stunt by the corporate houses in order to make a difference in the consumer's point of view. To avoid green marketing short-sightedness, the future success of product dematerialization and more sustainable services will depend on convincingly communicating and delivering consumer-desired worth in the marketplace.
IJCRT's Publication Details
Unique Identification Number - IJCRT2602598
Paper ID - 301939
Page Number(s) - f96-f101
Pubished in - Volume 14 | Issue 2 | February 2026
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr. K. Senthilkumar, L. Mahalakshmi, "A STUDY ON EVOLUTION AND FUTURE PERFORMANCE OF ENVIRONMENTAL MARKETING IN INDIA", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.14, Issue 2, pp.f96-f101, February 2026, Available at :http://www.ijcrt.org/papers/IJCRT2602598.pdf
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Volume 14 | Issue 3
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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