Published Paper Details:

In the modern digital era, social media has revolutionized the way individuals seek and secure employment. Platforms such as LinkedIn, Facebook, Instagram, and WhatsApp have become major avenues for job searches, networking, and professional branding. This study examines the role of social media in enhancing employment opportunities in the Malappuram district of Kerala. Using a descriptive research design and a sample of 100 respondents, data were collected through structured questionnaires and analyzed using statistical tools, including the Chi-square test. The findings reveal that while social media plays a vital role in awareness and access to job information, there is no significant relationship between the amount of time spent on social media and the actual employment opportunities received. The study concludes that digital literacy and professional engagement on these platforms are key to maximizing their employment benefits.