Published Paper Details:

This review synthesises literature on the factors that influence sustainable entrepreneurship among beneficiaries of the Prime Minister Employment Generation Programme (PMEGP). Focusing on economic, institutional, individual, market, regional, social, and environmental determinants, the paper examines how these factors shape enterprise creation, survival, growth, and sustainability in rural India, with implications for PMEGP implementation. The review draws on government reports, programme documents, empirical studies, and conceptual works to identify patterns and recurring barriers such as limited credit access, inadequate training, weak market linkages, and infrastructural shortfalls that constrain long-term sustainability. It also highlights enabling conditions, including targeted subsidies, inclusive outreach, strong institutional coordination, and appropriate capacity-building. The paper concludes with policy recommendations to strengthen PMEGP's sustainability outcomes and proposes priority areas for future empirical research, including longitudinal evaluations, district-level comparative studies, and focused analyses of environmental sustainability within PMEGP-supported enterprises.