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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)

International Peer Reviewed & Refereed Journals, Open Access Journal

IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.

ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013

Call For Paper - Volume 14 | Issue 4 | Month- April 2026

Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)

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  Published Paper Details:

  Paper Title

A STUDY ON BEHAVIOURAL BIASES AND FINANCIAL LITERACY WITH REFERENCE TO INVESTMENT DECISION: REVISITING LITERATURE REVIEW

  Authors

  Gupta Ruchi Anil,  Dr. Nirmal Sharma,  Dr. Cheta Desai

  Keywords

Behavioral Biases, Financial Literacy, Investment Decision, Investor Behavior, Behavioral Finance

  Abstract


: Investment decision-making has increasingly been recognized as a behavioral process influenced by psychological biases and financial knowledge. Traditional finance theories assume investor rationality; however, behavioral finance challenges this assumption by highlighting systematic cognitive and emotional biases that distort judgement. At the same time, financial literacy plays a critical role in enabling investors to understand financial products, assess risk, and make informed investment choices. This empirical-oriented review paper revisits and synthesizes existing literature on behavioral biases and financial literacy with reference to investment decision-making. Using a structured review methodology, the study develops a conceptual framework and proposes testable hypotheses for future empirical research. The findings suggest that behavioral biases significantly influence investment decisions, while financial literacy plays both a direct and moderating role in shaping investor behavior. The study contributes to behavioral finance literature by integrating psychological and knowledge-based perspectives and offers valuable insights for policymakers, educators, and researchers.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2602014

  Paper ID - 300969

  Page Number(s) - a103-a106

  Pubished in - Volume 14 | Issue 2 | February 2026

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Gupta Ruchi Anil,  Dr. Nirmal Sharma,  Dr. Cheta Desai,   "A STUDY ON BEHAVIOURAL BIASES AND FINANCIAL LITERACY WITH REFERENCE TO INVESTMENT DECISION: REVISITING LITERATURE REVIEW", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.14, Issue 2, pp.a103-a106, February 2026, Available at :http://www.ijcrt.org/papers/IJCRT2602014.pdf

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Call For Paper April 2026
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
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