Published Paper Details:

Heritage tourism has emerged as a critical segment within cultural tourism, emphasizing the preservation, interpretation, and consumption of tangible and intangible heritage assets. Kerala, endowed with rich historical architecture, cultural traditions, and living heritage practices, has increasingly positioned heritage tourism as a strategic tourism product. Despite growing visitation, sustaining repeat visitation remains a central challenge for heritage destinations. Revisit intention is widely regarded as a key indicator of destination loyalty and long-term tourism sustainability. This theoretical article explores revisit intentions in the context of heritage tourism in Kerala by synthesizing existing literature on heritage experience, destination image, place attachment, perceived authenticity, and satisfaction. Anchored in experiential tourism theory and destination loyalty frameworks, the study conceptualizes revisit intention as an outcome of cognitive, affective, and relational processes. Through a structured narrative review, the paper identifies critical antecedents influencing tourists' intention to revisit heritage destinations and proposes a conceptual framework tailored to the Kerala context. The article contributes to heritage tourism literature by providing a theoretically grounded understanding of revisit behavior and offering directions for future empirical research and policy-oriented heritage tourism development.