Published Paper Details:

The rapid growth of artificial intelligence (AI) has significantly transformed digital marketing practices, particularly in influencer-driven platforms such as vlogs. AI-sponsored vlogs, where artificial intelligence is used to create, recommend, or promote products through virtual influencers or AI-assisted content, are increasingly shaping consumer perceptions and purchasing decisions. This study examines how consumers perceive AI-sponsored vlogs and how these perceptions influence their purchase intentions and decision-making process. The study is empirical in nature and is based on primary data collected from consumers who actively engage with vlog content on platforms such as YouTube and Instagram. Descriptive analysis has been used to interpret the data collected through structured questionnaires. The findings reveal that trust, perceived authenticity, and informational value of AI-sponsored vlogs play a crucial role in influencing consumer purchase decisions. The study concludes that AI-sponsored vlogs are emerging as an effective marketing tool, provided ethical transparency and credibility are maintained.