Published Paper Details:

Rajasthan, renowned for its vibrant traditions, majestic architecture, and timeless folk arts, has successfully leveraged its cultural heritage as a cornerstone for economic development. This paper explores how Rajasthani culture actively contributes to various sectors of the economy, including tourism, handicrafts, hospitality, rural development, and creative industries. The state's cultural richness attracts millions of tourists annually, supports thousands of artisans through handicraft exports, promotes rural livelihoods via heritage tourism, and stimulates job creation across urban and rural landscapes. Additionally, Rajasthan's festivals, folk performances, and royal hospitality traditions have positioned it as a global cultural destination. With its growing involvement in film production, luxury tourism, and international branding, Rajasthani culture has not only preserved its historical essence but also evolved into a powerful economic driver. This comprehensive analysis highlights the symbiotic relationship between cultural preservation and economic progress in Rajasthan, demonstrating how tradition, when integrated with modern enterprise, can create inclusive and sustainable growth.