Published Paper Details:

This study explores the embracing and implementation of Human Resource (HR) analytics tools in the Fast-Moving Consumer Goods (FMCG) industry in Hyderabad, focusing on their impact on workforce management and organizational planning. The research examines the challenges faced by FMCG companies in integrating HR analytics into their operations and evaluates its role in enhancing employee performance, retention, and organizational efficiency. A section size of 200 respondents from diverse FMCG organizations was surveyed to assess the perceptions and experiences of HR professionals and managers. The study employs descriptive statistics, correlation, regression, and ANOVA analysis to explore the relationships between HR analytics and organizational outcomes. The findings indicate a positive influence of HR analytics on tactical decision-making processes, but also highlight several confronts in its adoption, such as confrontation to change as well as the lack of adequate infrastructure. The study concludes by providing recommendations for enhancing the effectiveness of HR analytics in FMCG companies and contributes to the mounting body of knowledge on the strategic part of HR analytics in improving organizational performance.