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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 13 | Issue 12 | Month- December 2025
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Published Paper Details:
Paper Title
IMPACT OF SOCIAL MEDIA MARKETING ON INDIAN COMPANIES
Authors
Manpreet Singh, Manoj Kumar
Keywords
Social media, Indian companies, brand awareness, customer engagement, digital marketing, reputation management, correlation analysis, regression analysis, ROI
Abstract
The main focus of this study is to explore the transformative influence of social media on Indian companies, focusing on parameters such as brand awareness, sales growth, customer engagement, cost-effective marketing, employment opportunities, and reputation management. The research collects data from managerial professionals in financial and trading companies using structured questionnaires with a five-point Likert scale. Quantitative methods including correlation and regression analyses are applied to evaluate the relationships between social media adoption and corporate performance. The study identifies both the strategic benefits and challenges posed by social media platforms in a rapidly digitizing Indian economy
IJCRT's Publication Details
Unique Identification Number - IJCRT25A6176
Paper ID - 290430
Page Number(s) - k161-k168
Pubished in - Volume 13 | Issue 6 | June 2025
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Manpreet Singh, Manoj Kumar, "IMPACT OF SOCIAL MEDIA MARKETING ON INDIAN COMPANIES", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 6, pp.k161-k168, June 2025, Available at :http://www.ijcrt.org/papers/IJCRT25A6176.pdf
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Volume 13 | Issue 12
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December 2025
Volume 13 | Issue 12
Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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