Published Paper Details:

The customer is regarded as the king of the market. In today's marketing landscape, digitization plays a crucial role. The rise of digital technologies has reshaped marketing practices, requiring a fundamental shift in strategies for customer engagement. Marketing 5.0 emphasizes the need for companies to adapt to this new digital landscape and prioritize customer experience and trust. Electronic word-of-mouth (e-WoM) marketing has emerged as a powerful force in the digital era. Consumers increasingly depend on online reviews, social media posts, and peer recommendations before making purchasing decisions. Unlike traditional word-of-mouth, e-WoM rapidly spreads across digital platforms, shaping consumer preferences and impacting brand reputations.. It is important for businesses to understand how technology can shape these conversations. The study explored the influence of Marketing 5.0 on electronic word of mouth marketing .A well-structured questionnaire was used to collect the data.IBM SPSS software were employed to analyse the data. The findings gives us an insight that adopting the techniques of marketing 5.0 enhance e-WoM marketing which will ultimately turn relates to customer engagement.