Published Paper Details:

This review explores the integration of platform automation in e-commerce product management, focusing on its role in enhancing operational efficiency. As e-commerce businesses continue to evolve, the need for faster, more accurate, and cost-effective solutions has driven the adoption of advanced automation technologies such as artificial intelligence (AI), machine learning (ML), robotic process automation (RPA), and cloud-based systems. The review proposes a new model for platform automation that combines these technologies to optimize key operational functions including inventory management, pricing strategies, supply chain coordination, and customer experience management. A comparative analysis with existing models reveals that the proposed framework improves predictive performance, scalability, and decision-making speed. Furthermore, the paper discusses the implications of these advancements for practitioners and policymakers, offering recommendations for future research. This review serves as a foundational resource for researchers, decision-makers, and industry professionals seeking to understand and apply platform automation in e-commerce product management.