Published Paper Details:

This research paper aims to assess the integration of sustainability as a core strategy which is crucial for the success of any business in the long run. The sample of 100 businesses has been taken for analysing the trends in technology adoption by business whether based on profits or sustainability of business. The sample comprising of small, medium and large-size for-profit companies has been examined on the grounds of profit or sustainability as a major factor to be considered for the adoption of technology and its advancement at a later stage. This paper emphasises the need for adoption of technology as an important driver of sustainability in business for strategic decision making, improvement in operational efficiency and optimum utilisation of available limited resources ultimately resulting in sustainable business growth. This assessment focuses on how the performance of three separate profiles of companies are differentiated by their tendency to adopt technology as a measure for the attainment of aim of getting profit along-with fulfilment of social responsibilities towards different stakeholders. This study underscores that the impact of technology on business practices including sustainability reporting and proactive risk management.