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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 14 | Issue 3 | Month- March 2026
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Paper Title
A STUDY ON BRAND LOYALTY IN GREEN COSMETICS WITH SPECIAL REFERENCE TO TIRUPUR CITY
Authors
Ms. K. Priyadharshini, Dr. N. Farida Begum
Keywords
Green Cosmetics, Brand Loyalty, Brand Image, Brand Satisfaction, Brand Trust, Brand Awareness, Young Consumers, Trustworthiness, Transparency.
Abstract
A customer's preference of a brand and loyalty to it is linked to the trust, satisfaction, awareness and the image that is associated with the brand. The research aims to explore the dynamics of brand loyalty within the green cosmetics sector, particularly among young consumers who are increasingly inclined towards sustainable products. This study highlights the importance of understanding various factors that influence brand loyalty and preference in this burgeoning industry. The findings of the research is brand image, brand satisfaction, brand trust and brand awareness. The study concludes that while brand image and satisfaction and awareness are vital for creating a preference for green brands, trust and awareness are pivotal for fostering loyalty. Brands in the green cosmetic industry should therefore focus on building trust and increasing consumer awareness to nurture long-term loyalty.
IJCRT's Publication Details
Unique Identification Number - IJCRT25A4643
Paper ID - 284097
Page Number(s) - o14-o23
Pubished in - Volume 13 | Issue 4 | April 2025
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Ms. K. Priyadharshini, Dr. N. Farida Begum, "A STUDY ON BRAND LOYALTY IN GREEN COSMETICS WITH SPECIAL REFERENCE TO TIRUPUR CITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 4, pp.o14-o23, April 2025, Available at :http://www.ijcrt.org/papers/IJCRT25A4643.pdf
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Volume 14 | Issue 3
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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