Published Paper Details:

Artificial intelligence (AI) within financial technology (FinTech) platforms creates radical changes in customer-related activities and operational performance while adjusting service delivery practices. This research examines AI-based service solutions that affect user interactions through evaluations of service quality as well as trust and personalization, and sustainability. A quantitative research method involved gathering survey information from people who actively use FinTech platforms that incorporate artificial intelligence technologies. Through AI technology, financial service providers enhance customer satisfaction by simplifying delivery systems and providing better ease-of-use options. The level of trust users have in AI encounters problems because of their worries about data protection, together with their need to understand how algorithms work. The research demonstrates why FinTech companies must use AI properly through visible system operations along with security protocols and adherence to rules. The research links technical innovation with user expectations to supply FinTech companies with tactics that optimize Artificial Intelligence applications for better interactions with customers. This study advances the financial service AI knowledge base by presenting applicable solutions for sustainable ethical development of FinTech innovation.