Published Paper Details:

This study examines the operations of Zepto, an online retailer established in Bangalore, Mumbai, in April 2021 by two Stanford dropouts, Aadit Palicha and Kaivalya Vohra, both 19 years old. After GoPool and Kiranakart, this is their third start-up, so they are not entirely new to the startup industry. They arrived with this innovative concept while they wait for their goods to arrive in two to three days from the comfort of their homes. Zepto is one of the start-up subgroups that saw rapid growth in the years following COVID-19. The development approach by which the business is enabling products to be delivered in ten minutes is explained in this scenario. The American growth equity firm Glade Brook Capital Partners and the American start-up incubator Y Combinator are the primary investors in Zepto's $360 million fundraising round. The company is currently valued at $900 million. Thus, it it not a crazy notion that Zepto might soon transform into a unicorn. However, since Zepto has yet to turn a profit, there is serious concern about its business strategy. Zepto is also up against fierce competition from Blinkit, a company that began operations in December 2013 which was orignally known as Grofers.