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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)

International Peer Reviewed & Refereed Journals, Open Access Journal

IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.

ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013

Call For Paper - Volume 14 | Issue 3 | Month- March 2026

Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)

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  Published Paper Details:

  Paper Title

A STUDY ON INVESTORS' ATTITUDES TOWARDS EQUITY LINKED SAVING SCHEME (ELSS) TAX SAVER FUND

  Authors

  MS.Sivaranjini S,  Mrs.Anisha J

  Keywords

Keywords: Financial literacy, behavioral bias and satisfaction.

  Abstract


This study explores the investors attitudes towards tax saver funds, with a particular focus on Equity-Linked Savings Schemes (ELSS). The study aims to identify and describe the demographic, financial literacy, behavioral bias and investor satisfaction towards ELSS tax saver. Structured questionnaires were used to gather primary data from a diverse group of investor and secondary data is collected from journals, research scholars and websites of SEBI. The type of research design used in this study is exploratory research design. This study chosen sample size of 160 has been determined using pilot study, hence convenience sampling techniques is used in the survey. Tools used in this study Kruskal Wallis, Mann Whitney and Spearman's rank correlation. The study ends with strategic recommendation fund houses and policymakers to improve investors' awareness in tax saving funds.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT25A4347

  Paper ID - 283675

  Page Number(s) - l540-l546

  Pubished in - Volume 13 | Issue 4 | April 2025

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  MS.Sivaranjini S,  Mrs.Anisha J,   "A STUDY ON INVESTORS' ATTITUDES TOWARDS EQUITY LINKED SAVING SCHEME (ELSS) TAX SAVER FUND", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 4, pp.l540-l546, April 2025, Available at :http://www.ijcrt.org/papers/IJCRT25A4347.pdf

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Call For Paper March 2026
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
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