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Paper Title
FARMER'S PERCEPTION ON MARKETING STRATEGIES FOR COCONUT AND COCONUT BASED PRODUCTS, A STUDY IN POLLACHI
Authors
Rathish .S, Dr. R. Mayilsamy
Keywords
Keywords: Coconut marketing, Farmer perception, Marketing strategies, Agricultural economics.
Abstract
This study examines the perceptions of coconut farmers in Pollachi regarding various marketing strategies for coconut and coconut-based products. It explores their awareness, preferences, and the challenges they face in adopting both traditional and modern marketing methods. Using data collected from 129 respondents through structured questionnaires, the research employs statistical tools like percentage analysis, rank analysis, Likert scale, chi-square, and t-test. The findings reveal major issues such as lack of awareness, dependency on middlemen, and limited infrastructure. The study suggests enhanced digital marketing, cooperative linkages, and government support to improve farmers' income and market access.
IJCRT's Publication Details
Unique Identification Number - IJCRT25A4089
Paper ID - 282949
Page Number(s) - j242-j247
Pubished in - Volume 13 | Issue 4 | April 2025
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Rathish .S, Dr. R. Mayilsamy, "FARMER'S PERCEPTION ON MARKETING STRATEGIES FOR COCONUT AND COCONUT BASED PRODUCTS, A STUDY IN POLLACHI", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 4, pp.j242-j247, April 2025, Available at :http://www.ijcrt.org/papers/IJCRT25A4089.pdf
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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