Published Paper Details:

Youth are the nation-builders, whether they belong to rural or urban areas. However, there is a significant difference between them: youth in rural areas struggle more compared to their urban counterparts due to numerous constraints. For instance, in the Kandi area of Hoshiarpur, Punjab, many rural youths opt for a career in the Army after completing their 10+2 education. Notably, Hoshiarpur is one of the most highly educated districts in Punjab, with a literacy rate surpassing that of other districts. Despite this, approximately 75% of villagers are still engaged in agriculture and allied activities. Unfortunately, due to various constraints, they are not pursuing entrepreneurship opportunities. Entrepreneurship is a viable solution to curb the migration of rural youth to urban areas by providing them with opportunities, improving their standard of living, and contributing to village development. Rural entrepreneurship also generates job opportunities for youth, which is essential for their economic empowerment. Numerous opportunities are available in rural industrialization for individuals passionate about becoming entrepreneurs. Passion, therefore, is a crucial requirement for entrepreneurship. The government is currently offering various opportunities to rural youth, such as skill development programs and technical knowledge programs at no cost. A prime example of successful rural entrepreneurship is the management of KMS College of IT and Management. The management team, hailing from a rural area, has established KMS College as a leading institution in Dasuya, offering technical courses to youth that foster their future perspectives as entrepreneurs. Furthermore, rural entrepreneurship has the potential to promote sustainable development, reduce poverty, and enhance the overall quality of life in rural areas. By leveraging resources, such as local materials and traditional skills, rural entrepreneurs can create innovative products and services that cater to both local and global markets.