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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 14 | Issue 3 | Month- March 2026
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Published Paper Details:
Paper Title
A STUDY ON CUSTOMER PERCEPTION TOWARDS ORGANIC PRODUCT WITH SPECIAL REFERENCE TO COIMBATORE CITY
Authors
S. Shalini, Dr.P.Dhanya
Keywords
Organic product, Customer perception, Health benefits, Coimbatore city.
Abstract
The Coimbatore consumer perception toward organic products with special reference to awareness, preference, and determinants form the ambience for the study. This research found that most of the respondents, especially youngsters and students, had knowledge of organic products and purchased organic products mainly because of health and environment conservation. Fruits and vegetables were the most popularly purchased items. However, hindrances in the form of a high price, scarcity of supply, and lack of confidence in certification anywhere cripple the acceptance of organic. Though a few constraints exist, consumers are generally favourable toward organic products. Development of affordability, improved distribution, and further public awareness will greatly enhance demand for organic products and support sustainable consumer behaviour.
IJCRT's Publication Details
Unique Identification Number - IJCRT25A4062
Paper ID - 282724
Page Number(s) - i989-i992
Pubished in - Volume 13 | Issue 4 | April 2025
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
S. Shalini, Dr.P.Dhanya, "A STUDY ON CUSTOMER PERCEPTION TOWARDS ORGANIC PRODUCT WITH SPECIAL REFERENCE TO COIMBATORE CITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 4, pp.i989-i992, April 2025, Available at :http://www.ijcrt.org/papers/IJCRT25A4062.pdf
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Volume 14 | Issue 3
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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