Published Paper Details:

The increasing emphasis on sustainable transportation has led to a significant rise in the development and adoption of electric vehicles (EVs) worldwide. Among the emerging leaders in this domain, Ola Electric has positioned itself as a key player in India's electric mobility revolution. The present study, titled "Consumer Adoption of Ola Electric Vehicle: Exploring Consumer Behavioural Intentions," aims to analyze the impact of various consumer adoption factors on consumer preference for Ola EVs. This research emphasizes the growing importance of understanding consumer behaviour as a crucial step toward fostering the transition to eco-friendly transportation alternatives. Primary data for the study has been collected through structured questionnaires administered to a diverse group of respondents, including existing and potential users of Ola electric vehicles. The data was analyzed and interpretated using statistical techniques such as descriptive statistics, factor analysis, and regression analysis, primarily using tools like SPSS. The Kaiser-Meyer-Olkin (KMO) test and Bartlett's test of sphericity used to determine sampling adequacy and data suitability for factor analysis. Principal Component Analysis (PCA) will be employed to identify the underlying dimensions influencing consumer behavioural intentions. The present study confirms that Perceived Economic Benefits (PEC), Environmental Concern (EC), and Social Influence (SI) may affect Behavioural Intention (BI) through constitute of Attitude (AT) of individual, but Self Image (SI) has a direct effect on Consumer's adoption of Ola Electric Vehicles in the region.