Published Paper Details:

The fashion industry is under growing pressure to embrace sustainable practices due to its substantial environmental effect. This case study investigates the relationship among modern technology and conventional reuse practices to build an environmentally friendly fashion future. This study investigates how cutting-edge technologies like artificial intelligence (AI)-driven fashion, electronic fashion, and cryptocurrencies for supply chain transparency, when combined with reuse techniques like upcycling and textile-to-textile recycling, can minimise waste, cut carbon emissions, and develop a circular economy. An exhaustive investigation of well-known companies and creative startups is part of the report. The results show that although conventional approaches are still important, technology is becoming more and more important in helping to scale and improve the efficacy of environmentally friendly methods in the fashion industry. This study provides useful information to fashion industry stakeholders who want to promote sustainability by combining innovation and reuse in a balanced way.