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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 14 | Issue 3 | Month- March 2026
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Published Paper Details:
Paper Title
Study On Role Of Reviews And Ratings On Online Shopping Decisions
Authors
Dr. N. Ramya, J. Subashini
Keywords
Online reviews, Ratings, Consumer behavior, E- commerce, Purchase decisions, Customer trust, Customer feedback
Abstract
This study examines the impact of online reviews and ratings on consumer purchasing decisions in the e-commerce space. With increasing reliance on digital platforms, customer feedback plays a key role in shaping trust and influencing buying behavior. Based on a survey of 140 respondents in Coimbatore, the research highlights that while positive reviews boost confidence, fake or negative reviews can discourage purchases. It also explores the role of social media and influencer opinions. The study identifies that customers prefer reviews with photos or videos and often check ratings before buying. Using tools like percentage and Likert scale analysis, the study concludes that authentic, verified reviews and effective review management are essential for enhancing customer trust and improving online sales.
IJCRT's Publication Details
Unique Identification Number - IJCRT25A4003
Paper ID - 282986
Page Number(s) - i517-i522
Pubished in - Volume 13 | Issue 4 | April 2025
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr. N. Ramya, J. Subashini, "Study On Role Of Reviews And Ratings On Online Shopping Decisions", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 4, pp.i517-i522, April 2025, Available at :http://www.ijcrt.org/papers/IJCRT25A4003.pdf
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Volume 14 | Issue 3
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March 2026
Volume 14 | Issue 3
Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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