Published Paper Details:

The rapid expansion of app-based services has revolutionized the logistics and transport industry extensively, providing customers with affordable, efficient, and convenient services. The Porter app has set a pace in this sector by providing a platform that connects people and businesses with transporters for seamless movement of products. This study aims to quantify public exposure and perception of the Porter app, its reliability, satisfaction, accessibility, and overall service effectiveness. This is systematic survey research collecting data from 120 respondents in Coimbatore to quantify determinants of app adoption like ease of use, price transparency, service reliability, and customer care. The study offers us information on how Porter can expand its brand name, diversify service provision, and address user problems to enhance its adoption. The study enlightens us on how Porter can enhance its brand image, services, and user problems to enhance its adoption. Having the public's impression and what the public wants, this study offers us valuable information for Porter's market position in the extremely competitive on-demand logistics sector.