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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
PERSONALIZATION VS PRIVACY: HOW COMFORTABLE ARE INDIAN CONSUMERS WITH DATA USED IN VIRTUAL TRY-ON
Authors
B Sanjitha Jayavarsha, Mrs. Srividhya S, Dr.N.Jothilaksmy
Keywords
Virtual Try-On (VTO), Augmented Reality (AR), Artificial Intelligence (AI), Privacy, Data Security, Personalization vs. Privacy, E-commerce, Online Shopping, Data Usage, Virtual Shopping Experience, Indian Consumers, Privacy Concerns, Data Sharing Preferences, Online Fashion Shopping.
Abstract
Virtual Try-On (VTO) technology is becoming popular in India, allowing people to see how clothes, glasses, or makeup look on them using AI and AR. While this makes shopping easier, it also raises concerns about how personal data is collected and used. This study explores how comfortable Indian consumers are with sharing their data for VTO, focusing on their awareness, opinions, and privacy concerns. A survey of people aged 18-35 helps understand if they prefer convenience over data security. The results will help businesses build trust and find a balance between personalization and privacy. By looking at consumers' attitudes, the study aims to guide companies on how to handle data responsibly. Understanding these concerns will also help businesses improve VTO features while ensuring privacy is respected. This balance can lead to better user experiences and more successful adoption of VTO technology in India.
IJCRT's Publication Details
Unique Identification Number - IJCRT25A3400
Paper ID - 281079
Page Number(s) - m175-m185
Pubished in - Volume 13 | Issue 3 | March 2025
DOI (Digital Object Identifier) - http://doi.one/10.1729/Journal.44491
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
B Sanjitha Jayavarsha, Mrs. Srividhya S, Dr.N.Jothilaksmy, "PERSONALIZATION VS PRIVACY: HOW COMFORTABLE ARE INDIAN CONSUMERS WITH DATA USED IN VIRTUAL TRY-ON", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 3, pp.m175-m185, March 2025, Available at :http://www.ijcrt.org/papers/IJCRT25A3400.pdf
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Volume 14 | Issue 3
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March 2026
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Last Date :
31-Mar-2026
Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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