Published Paper Details:

The rapid adoption of mobile wallets has transformed the digital payment landscape, offering users convenience, security, and efficiency. This study evaluates user preferences for mobile wallets in Aizawl City using the Garrett Ranking Technique. Respondents ranked popular platforms such as Google Pay, PhonePe, PayTM, SBI YONO, Paypal, and WhatsApp Pay based on their usage and satisfaction. The rankings were converted into scores using Garrett and Woodworth's table for quantitative analysis. Findings reveal that Google Pay is the most preferred mobile wallet, attributed to its user-friendly interface and extensive merchant network. PhonePe and PayTM follow closely, highlighting their competitive features like seamless integration and versatile services. SBI YONO ranks fourth due to its strong banking integration, while Paypal and WhatsApp Pay are less favored for everyday transactions. Other wallets like JioMoney and Ola Money hold minimal appeal due to limited functionality. The study underscores the importance of factors such as ease of use, trust, perceived utility, and demographic influences in shaping user preferences. These insights can guide service providers in refining their offerings to enhance user satisfaction and adoption rates. Additionally, understanding regional preferences can help tailor marketing strategies to specific demographics, fostering greater penetration of mobile wallets in emerging economies.