Published Paper Details:

Social media has revolutionized many business functions, with Human Resource (HR) management being one of the most affected functions. HR practitioners are increasingly using social media platforms like LinkedIn, Facebook, and Indeed to improve recruitment, employer branding, and employee engagement. This research paper examines the level of social media usage in HR practices, assessing its advantages, disadvantages, and overall effect. Employing a mixed-methods methodology, the research integrates qualitative interviews with HR managers and quantitative surveys to capture observations on social media use in recruitment, employee participation, and company culture. Key results point to the fact that social media has enhanced recruitment effectiveness and employer image, but data privacy issues and the absence of clear guidelines on usage are major challenges. The paper concludes that although social media has much to offer HR, organizations need to develop sound policies and invest in training HR professionals to deal with the attendant risks successfully. Future studies can examine the long-term impact of social media on employee performance and retention.