Published Paper Details:

In the present financial environment, individuals are increasingly seeking systematic and disciplined investment options to achieve long-term financial stability and wealth creation. The Systematic Investment Plan (SIP) has emerged as one of the most popular investment strategies among retail investors, particularly in mutual funds. SIP allows investors to invest a fixed amount regularly, thereby promoting financial discipline and reducing the risk associated with market volatility through the principle of rupee cost averaging. The present study examines the role of SIP in personal financial growth and evaluates its effectiveness as an alternative investment strategy for wealth creation. The study focuses on how SIP contributes to financial planning, long-term savings, and risk management among individual investors. It also analyses the awareness, investment behaviour, and perceptions of investors towards SIP as a systematic approach to achieving financial goals. The research is based on both primary and secondary data, where primary data are collected through a structured questionnaire from individual investors, and secondary data are obtained from journals, reports, and financial publications. The findings of the study indicate that SIP plays a significant role in encouraging disciplined investment habits and enhancing long-term financial growth. It also highlights that SIP is considered a reliable and flexible investment option compared to traditional savings methods. The study concludes that SIP is an effective strategy for individuals seeking sustainable financial growth and improved investment planning.