Published Paper Details:

False advertising, involving the dissemination of deceptive or misleading claims, poses significant risks to consumer welfare, market integrity, and public trust. This research critically examines the criminal aspects of false advertising, differentiating them from civil remedies, and explores the evolution of regulatory frameworks aimed at protecting consumers. Drawing on legal statutes, judicial precedents, and scholarly literature, the study highlights how criminal liability serves as a potent deterrent against deliberate deceptive practices that cause substantial harm. Special focus is given to emerging challenges in the digital era, such as cross-border advertising crimes, artificial intelligence-driven ad targeting, and regulatory gaps that traditional frameworks struggle to address. Comparative analysis with international best practices underscores the need for more cohesive and adaptive regulatory models. Through case studies and doctrinal analysis, the research finds that stricter enforcement, technological integration, and increased public awareness are essential to counter the growing sophistication of false advertising strategies. The findings suggest a multi-dimensional approach combining legal reforms, regulatory vigilance, and global collaboration is critical for safeguarding consumer interests and ensuring fair market practices. This study provides valuable insights for policymakers, regulators, and legal practitioners committed to enhancing consumer protection in the evolving advertising landscape.