Published Paper Details:

The B2B steel industry is highly competitive and relationship-oriented, wherein business growth and repeat orders depend on the effectiveness of the selling mechanism. The relevance of this research paper can be seen in its objective of optimizing the sales process in B2B steel trading by studying key support functions such as customer conversion, payment follow-up, and stock list management. This study aims to know how structured communication, accurate data handling, and systematic follow-up would increase sales efficiency and maintain client trust. The scope of the research is PAN India, and the sample size consists of 59 respondents chosen from sales executives, managers, and distributors representing varied industrial regions. The descriptive research methodology has been the basis of the study, and in this respect, data have been collected through a structured questionnaire. The sampling technique is purposive because only those actively involved with sales, accounts, or logistics were selected. The study shows that frequent communication, CRM-supported follow-up, and correct stock coordination yield better results in customer satisfaction and lead conversion in the steel industry. This indicates that sales process optimization is dependent not only on selling strategy but also on internal coordination and relationship maintenance.