Published Paper Details:

Introduction: Social Networking Sites (SNS) have become a significant part of daily life, especially among youth and college students due to easy Smartphone and internet availability. They support online learning, sharing study materials, and academic collaboration, yet excessive use can cause distraction, reduced study time, and poor academic performance. Continuous scrolling may disturb sleep, concentration and productivity. Hence, assessing the influence of SNS on academic achievement becomes important. Therefore, this study aims to evaluate the impact of SNS on academic performance of college going students in selected areas of Navsari district, and develop an informational leaflet for healthy and balanced use. Methodology: A Non-experimental quantitative descriptive design was used. Random Sampling Technique was used to select 200 college students from various colleges fall in inclusion criteria. A structured demographic questionnaire and a 25-item Likert scale on Social Networking Sites usage and academic performance was used for data collection. Data Analysis was done by using descriptive inferential statistics. Results: Data were analyzed using descriptive and inferential statistics. Data analysis showed a moderate impact of Social Networking Sites on academic performance. Chi-square (36.89, p = 0.0054) indicated a significant association, and correlation (r = -0.503) revealed a moderate negative relationship, with higher usage linked to lower performance. Conclusion: The study concluded that while Social Networking Sites can support academic activities, excessive use may hinder performance. An informational leaflet was developed to promote mindful usage, emphasizing awareness, self-regulation, and time management among college students.