Published Paper Details:

In recent years, the pervasiveness of Artificial Intelligence (AI) has led to revolutionary changes in the filmmaking industry. In this context, the present study examines the potential for AI to innovate at various stages of the filmmaking process. This study specifically focuses on the role of AI in transforming the Pre-production, Production, Post-production, and Audience Analysis and Marketing stages, along with brief assessments of different AI tools used in these stages. The findings highlight that AI has enormous implications for the filmmaking process. AI-driven tools provide several facilities for script writing and pre-visualization. AI can be a useful tool for preparing realistic budgets and mitigate economic risks. In addition, AI technologies enhance cinematography by using automated moving camera systems and AI-driven drones. In post-production, tedious tasks, such as CGI integration, animation making, voice recording, audio correction, color correction, and color grading, have become much easier with various AI tools and techniques. AI transforms the overall film marketing and distribution process with the help of social networking conversation analysis and large AI-based viewer data-driven personalized marketing techniques. This paper presents case studies of several films to demonstrate AI's impact on the contemporary filmmaking industry. It also discusses AI's limitations and challenges in filmmaking, emphasizing ethical and creative constraints. Undoubtedly, AI opens up opportunities for innovations in filmmaking; however, several regulations must be introduced to ensure artistic integrity as well as preserve jobs in the film industry.