Published Paper Details:

The global rise of mobile banking has seen a widespread adoption of this technology amongst all age groups from various financial backgrounds and expertise. From them, the individuals ranging from age 18 to 60 are most pertinent as those individuals are amongst the highest users of mobile banking to fulfill their daily financial needs. The goal of this research is to explore the role of mobile banking app designs in shaping user experience and influencing their choice on whether to use the mobile banking platform more often or not. As part of this research, a survey was conducted, collecting data from 92 respondents, both male and female; aged between 18 and 60 years; who use mobile banking services. The responses gathered serve as a primary data source for analysing the relationship between the design aspects of mobile banking applications and their influence on user behaviour. The research affirms that design elements such as colour dynamics, homepage design, security features, and transparency are integral in determining the usability of mobile banking applications.