Published Paper Details:

Digital transformation has significantly altered the way organizations attract and recruit talented employees. In the contemporary job market, potential candidates rely heavily on online platforms such as company websites, social media, LinkedIn, and employer review portals to evaluate organizations before applying for jobs. This study examines the impact of digital employer branding on attracting high-quality talent. Digital employer branding refers to the perception of an organization as an employer, created through digital communication channels. The study uses secondary data collected from journals, corporate reports, recruitment portals, and prior research studies to analyze how digital branding influences job seekers' attraction, trust, and application intentions. The findings indicate that strong digital employer branding improves organizational reputation, enhances applicant quality, and reduces recruitment cost and time. The study concludes that companies with well-managed digital employer branding strategies are more successful in attracting skilled and qualified candidates in a competitive labor market.