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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 14 | Issue 2 | Month- February 2026
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Published Paper Details:
Paper Title
THE INFLUENCE OF IMC TOOLS ON THE BUYING BEHAVIOUR OF MALE AND FEMALE TEENAGERS
Authors
Dr.(Prof.) Kamal Kishor Jangid, Mrs. Priyanka Maheshwari
Keywords
IMC Tools, Buying behavior, Teens, Gender, Association
Abstract
A strategic instrument for influencing consumer behavior, integrated marketing communication (IMC) is especially useful for teens, who are particularly sensitive to marketing and media stimuli. Determining the association of different IMC tools--public relations, social media marketing, sales promotion, advertising, and personal selling--on the buying behavior of male and female teenagers is the goal of this study. The study examines 100 teenagers between the ages of 13 and 19 using a structured questionnaire. The results demonstrate a significant association between gender and buying behavior based on Direct marketing, Advertising, Personal selling, and Sales promotion, and an insignificant association with Public relations.
IJCRT's Publication Details
Unique Identification Number - IJCRT2512770
Paper ID - 299253
Page Number(s) - g853-g861
Pubished in - Volume 13 | Issue 12 | December 2025
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr.(Prof.) Kamal Kishor Jangid, Mrs. Priyanka Maheshwari, "THE INFLUENCE OF IMC TOOLS ON THE BUYING BEHAVIOUR OF MALE AND FEMALE TEENAGERS", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 12, pp.g853-g861, December 2025, Available at :http://www.ijcrt.org/papers/IJCRT2512770.pdf
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Volume 14 | Issue 2
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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