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  Published Paper Details:

  Paper Title

A REVIEW ON DIGITAL TRANSFORMATION IN COSMETICS

  Authors

  Rushikesh A. Lande,  Mr.Pranay S. Kamble,  Dr.Vijaykumar Kale,  Dr.Mahesh Thakare,  Mr.Vaibhav Narwade

  Keywords

Digital Marketing, Cosmeceuticals, Pharmaceutical Cosmetics, E-commerce, Consumer Engagement

  Abstract


The growth of technology in beauty and health is changing how brands reach people selling skin care stuff. As classic commercials lose power, firms focus more on internet tools thatfit what shoppers actually need - simple buying, honest details, maybe custom plans. For medical skincare or high-end formulas, digital marketing works well to target niches, build down-to-earth brand messages, while keeping folks engaged. Quick changes such as rising e-stores, broader social media habits, belief in research-backed routines, also increasing demand for online consults are shifting how this space runs. Now folks are more informed expect straight facts about product ingredients, crave truthfulness, yet still look for hasslefree shopping through sites or apps. Even so, gadgets like virtual try-ons and phone-based skin scans add a personal touch, make things simpler to navigate. As tons of labels scramble for notice, offering such features sets some apart, builds stronger trust over time. Moving forward, online outreach will keep steering how beauty-meets-wellness outfits operate, expand, shift gears. Smart use of internet platforms plus fresh tools lets businesses tackle regulations, stay safe, bond deeper with customers, lay steady groundwork for global innovations down the road.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2512680

  Paper ID - 299170

  Page Number(s) - g93-g107

  Pubished in - Volume 13 | Issue 12 | December 2025

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Rushikesh A. Lande,  Mr.Pranay S. Kamble,  Dr.Vijaykumar Kale,  Dr.Mahesh Thakare,  Mr.Vaibhav Narwade,   "A REVIEW ON DIGITAL TRANSFORMATION IN COSMETICS", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 12, pp.g93-g107, December 2025, Available at :http://www.ijcrt.org/papers/IJCRT2512680.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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