Published Paper Details:

The insurance market has considerable profit potential when managed efficiently. Notwithstanding initiatives to enhance awareness, insurance penetration is minimal because of insufficient motivation, protracted claims processes, and a deficit of understanding. This study examines investment options in terms of the insurance provided by commercial banks across several demographic segments. Primary data from structured questionnaires and secondary data from books, journals, and internet sources were used in this study, which was conducted in Chennai, Tamil Nadu. Descriptive analysis encompasses tables and figures, whereas inferential approaches include comprise correlation, regression, and chi-square tests. The results indicate a correlation between income and the choice of term insurance, highlighting the attractiveness of dual benefits and assured post-retirement returns. The accessibility of thorough, current information profoundly impacts investment choices. Research shows that robust branding by life insurance firms influences consumer decisions, resulting in increased insurance uptake, enhanced infrastructure, and cost-effective business models.