Published Paper Details:

Aim: Locally based indigenous crafts/skills/products are vital for revitalizing the local economy. The preservation and promotion of local crafts and products have the potential to enhance the economic well-being of the artisans. The paper evaluates the Indian Railways' One Station, One Product (OSOP) Scheme in the Agra Division of the North Central Railway Zone. Methodology: This study was conducted in the Agra Division of the NCR Zone, which has the other divisions named Jhansi and Prayagraj. Out of 47 stations in the Agra division nominated for the scheme, only 17 stations are running it. A total of 63 respondents from 17 stations were included in the study. This paper is based on primary data collected from direct personal interviews of the artisans/vendors and secondary data collected from the railway officials (Sr-DCM Agra Division-NCR, Station Master and Station Superintendent), websites (https://ncr.indianrailways.gov.in/, http://odop.up.in ), news reports (DD News, PIB News etc.) and several research papers have also been reviewed. Findings: This paper discusses the problems faced by the OSOP vendors. Most vendors raise their voice regarding the selection criteria, complaints about the high operational cost, and the absence of full-time jobs. Based on suggestions- location of the stall, creation of public awareness, uniform packaging, etc, the researchers prepared an action plan. Limitation of the Study: The study is based on only one of the divisions of the NCR. Conclusion: OSOP has great potential as a new source to enhance the livelihood of artisans and support the call of 'Vocal to Local'.