Published Paper Details:

The process through which people generate ideas and solve problems is at the core of every innovation strategy. Innovation approaches have up to now relied on human decision-making or planning, which is what academics and practitioners refer to as this aspect of innovation. Statistics and algorithms are at the heart of innovation initiatives thanks to artificial intelligence (AI). AI is just another example of a virtual technology that doesn't really challenge what we already know about design, like so many others. A cutting-edge theoretical framework might not be able to capture the design changes it introduces. This is a conceptual framework for comprehending design and innovation in the AI era. The change in consciousness necessitates new ideas and modernizes leadership, which is by its very nature a sense-making activity. It leads to revised guidelines on the development of design and innovation in organizations. This paper aims to say about AI in different views from a various reviews of literature.