Published Paper Details:

The term "Shin O," meaning "Proverb" in English, serves as an effective mechanism that enhances clarity in communication between the sender and the receiver. The notion of "Shin O" exemplifies a distinctive integration of indigenous knowledge and practices in counseling psychology, illustrating the vital importance of cultural context in mental health. This methodology respects local practices and aims to establish a more inclusive framework for psychological support that aligns with indigenous communities. The Ao Naga community actively engages the Shin O, which significantly contributes to mental health counseling. The listener thus deeply resonates with its powerful influence. The proverbs imparted by the elders possess profound meaning, impacting the Indigenous community in numerous facets of life. Although it may be difficult for outsiders to comprehend, within the Ao Naga community, elders often employ Shin O when addressing individuals in private contexts and larger audiences during social events. Elders not only use the Shin O in their statements but also explain its importance by articulating their expectations in return, as they sincerely believe that individuals will derive lessons from it and experience personal transformation. The elders of the Ao Naga use Shin O to make their message more inspiring and therefore engage their audiences' attention. Shin O is distinguished by its ability to communicate truth through metaphor, making it relatable to people from all social classes. The current study employs a qualitative, conceptual approach.