Published Paper Details:

The rapid rise of online food delivery (OFD) services has brought a significant amount of change in the younger generation, i.e., Generation Z's digital consumption pattern. The paper looks into how app perception and value perception can affect Gen Z users' satisfaction towards food delivery apps in Chennai City. Quantitative cross-sectional research design was used to collect empirical data from 173 usable respondents by means of a self-administered questionnaire and analyzed through SPSS and SmartPLS (PLS-SEM). Descriptive statistics indicate moderate levels of usage, heavy reliance on Swiggy and Zomato, and predominant motives in terms of time saving and convenience. The measurement model showed good reliability and validity, and the structural model showed that app perception and value perception have positive roles in satisfaction, supported by an indirect effect of value perception. The predictive strength of the model was high, explaining 68.8% variance in satisfaction. Examination of the interaction effects indicates that Gen Z satisfaction is more strongly influenced by technological experience and perceived value than by demographic differences. The findings provide practical insights for food delivery platforms in terms of improving user experiences, perceived value, and customized service offerings. Limitations, implications, and future research are presented.