Published Paper Details:

The growing crisis of environmental degradation and pollution across the world has become the most serious challenge facing humanity today. At such a time, the global community needs geographical, logical, emotional, and spiritual solutions. This research paper presents the possibility of an excellent communication method for this purpose. India is a nation of faith. Various cultural traditions in India offer evidence of social reform and order through spiritual endeavors. Yagya, as one such spiritual practice, has been given an important place in Indian culture. Yagya is not only a cultural and spiritual ritual, but it has also been an important means of social harmony and communication. The yajna ritual propounded by Yugrishi Pandit Shriram Sharma Acharya, the founder of the Akhil Vishwa Gayatri Parivar and a thinker, ascetic, and writer who introduced the world to the philosophy of scientific spirituality, has two primary objectives: refinement of the inner personality and purification of the external environment. By collecting the basic concepts and principles of this yajna, he innovated the Deep Yajna tradition by making the yajna process concise and accessible. Through this study, the researcher examined the Deep Yajna ritual propounded by Pandit Shriram Sharma in the context of environmental communication. Acharyashree propounded the Deep Yajna ritual as a spiritual practice as well as a medium for social, cultural, and environmental awareness. This yajna ritual uses minimal natural resources and symbolically worships the universe in the form of the five elements of nature and the Kalash. Furthermore, by incorporating campaigns like Taru Mitra/Putra along with the ritual of Dev Dakshina, an example of environmental communication is presented through practical learning. Deep Yagyas establish an effective paradigm through elements such as low cost, symbolism, collectivity, and behavior change. The study analyzes the role of the Deep Yagya method proposed by Pandit Shriram Sharma Acharya in light of contemporary principles of environmental communication, concluding that Deep Yagya is a powerful medium of environmental communication.