Published Paper Details:

The fashion industry is something that has always been perceived for its extensive use of lightweight materials, fused with everyday cultural texts, coded specifically with the intent of shaping a systematic portrayal. This research paper aims to solidify the growing position of fashion media with the help of an inherent framework from the 1967 work of Roland Barthes, 'The Fashion System', which highlights that clothes or fabric are symbolic signs that have always been intended to influence aspirations from existing culture, different values, and ideology. With this in mind, we can paint a picture from any runway fashion collection that aims to convey narratives structured in human codes without requiring any explanation. To cut a lifeless fabric of desired texture or fabric and mould it into a signifier that is beyond the monotonous fashion critics and magazines to acquire a higher layer of transcendental meaning beyond their initial sources. By expanding Ronald Barthes' ideology and Mikhail Bakhtin's ideology of dialogism to amplify the rising voices in the fashion world. Just as literary work is never an independent entity but always surrounded by contemporary works of literature, the fashion world also interlinks the dialogue within the language and the image it paints, the body and the garments that surround it, basically shaking the idea of an independent identity and the collective coexistence myth. The runway shows have been a gesture of traditional nobility, alongside the prevailing political mood, and the rising fantasies in culture, which, as a result, produce meaning and paint pictures through the interplay of everyday references.