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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
Sales And Marketing Transformation In Travel Agency Sector - An Analytical Approach
Authors
Romita Poojari, Dr. Rashmi Sreejit Nair
Keywords
Travel agency, sales and marketing, digital tools, customer acquisition, technological interventions.
Abstract
The travel agency industry has undergone significant changes in the last decade due to rapid technological advancement, evolving customer expectations, and increased competition from online travel portals. This study investigates the current sales and marketing practices of travel agencies, which primarily offers flight booking services. The study examines how traditional relationship-based selling and word-of-mouth promotion continue to influence customer behavior, while also highlighting the growing role of digital tools and technology. Using primary data collected through surveys and interviews, the research identifies gaps in customer acquisition, lead generation, and digital engagement. Recommendations are provided to help travel agencies adopt modern marketing practices, strengthen customer relationships, and remain competitive in a dynamic travel marketplace.
IJCRT's Publication Details
Unique Identification Number - IJCRT2511950
Paper ID - 297595
Page Number(s) - i46-i52
Pubished in - Volume 13 | Issue 11 | November 2025
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Romita Poojari, Dr. Rashmi Sreejit Nair, "Sales And Marketing Transformation In Travel Agency Sector - An Analytical Approach", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 11, pp.i46-i52, November 2025, Available at :http://www.ijcrt.org/papers/IJCRT2511950.pdf
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Volume 13 | Issue 12
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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