Published Paper Details:

E-business and e-commerce have significantly changed India's economy by introducing new ways to trade and altering how people shop. They have also created new opportunities for companies in various sectors. The rapid spread of internet access, affordable smartphones, payment systems like UPI, and strong social media presence, along with government-supported tech initiatives, have made India a leading high-speed digital market globally. This study examines the growth path, main drivers, business models, and impacts of online business activities in the country. It also explores emerging trends such as shopping through social apps, mobile transactions in agriculture, and tech services focused on farming. Additionally, it addresses growing concerns about deceptive website practices that affect consumer choices. The information collected from schools, market reports, and online business platforms helps identify current trends and future directions. Although e-commerce has opened new doors for many, issues such as shopper safety, shipping delays, technical literacy, and fair practices by websites still require significant attention.